+34 902 106 447 direccion@iconocsgroup.com

OUTSOURCING

BUSINESS UNITS

icon outsourcing

We offer SPECIALIZED SOLUTIONS for companies in the Health Sector.

At Icon Group, our main focus is to offer specialized and customized solutions to companies in the healthcare sector. We understand the unique complexities and challenges these companies face, and have developed services and solutions to address those specific needs.

Our team is made up of industry experts, from medical professionals to healthcare technology experts. This allows us to offer integrated and complete solutions for our customers, addressing both medical and business aspects. We are committed to staying at the forefront of the latest trends and advances in the healthcare sector in order to provide the most innovative and effective solutions.

COMMERCIAL MANAGEMENT

We handle all commercial activities, including trade, market access, marketing and sales. Our team of highly trained professionals is specialized in each of these areas, which allows us to offer customized and effective solutions to our clients..

TALENT

We take care of labor and human resources management. We make sure we have the best professionals in each area, and we offer comprehensive solutions ranging from recruitment to training and talent development.

SUPPLIERS

As for suppliers, we offer solutions in various areas, such as automobiles, insurance, marketing agencies and medical services. We ensure that we have the most reliable and highest quality suppliers to meet the specific needs of our customers.

Business Process Outsourcing

We offer business outsourcing services to improve efficiency and reduce costs. These services include business process management, data analysis and resource optimization.

  • Commercial Management: all commercial activities (trade, market access, marketing and sales)
  • Talent: labor management and human resources
  • Suppliers: automotive, insurance, marketing agencies and medical services

Contract Sales Organization

Icon Group specializes in the outsourcing of sales and promotion processes in the health and wellness sector, offering the highest level of professionalism and value for money in the market.

  • Omnichannel Medical Promotion: F2F, Hybrid, Remote, MSL, KAM,…
  • Medical Education & Market Access: MSL, PAL, CSL,…
  • Integrated Point of Sale Management: Pharmacies, Drugstores,…
  • Holistic Management of Patient Support Programs: PSP 4.0

 

 

Omnichannel Medical Promotion

This section focuses on medical promotion through multiple channels, including face-to-face (F2F), hybrid, remote, MSL (Medical Science Liaison) and KAM (Key Account Management).

This ensures complete customer coverage and maximizes the effectiveness of promotional strategies.

Medical Education & Market Access

This section focuses on medical education and market access.

Services such as MSL (Medical Science Liaison), PAL (Patient Access Liaison) and CSL (Clinical Science Liaison) are included, ensuring effective and transparent communication with healthcare professionals and patients, thus improving access to treatments and products.

Integrated Point of Sale Management

This section focuses on the integrated management of points of sale, including pharmacies and drugstores.

Services such as stock management, merchandising, promotions and pricing are offered, ensuring maximum visibility and presence of products at the point of sale.

Holistic Management of Patient Support Programs (PSP 4.0)

State-of-the-art technology (PSP 4.0) is used in the holistic management of patient support programs.

Services such as appointment management, reminders, follow-up and monitoring of adherence to treatment are offered, thus improving patients’ quality of life and treatment efficacy.

DISTRIBUTION

  • Import of finished product, Distribution and Logistics
  • Market access
  • Medical and scientific support
  • Marketing and brand management
  • Omnichannel promotion of the product both to healthcare professionals and at the point of sale
  • Quality, Compliance, Pharmacovigilance, Pharmacovigilance
  • Registration of the product’s marketing authorization with the health authorities

Distribution

We offer comprehensive product marketing management services through Avanzia Pharma, an international biopharmaceutical company focused on customized solutions for the marketing of innovative and consolidated original brands in Spain and Latin America.

Our services include the management of the commercialization of pharmaceutical products, from the development of marketing and sales strategies to the distribution and monitoring of results.

Avanzia Pharma is a leading company in the pharmaceutical industry with extensive experience in the commercialization of innovative and consolidated products in the market. Thanks to its customized approach and extensive network of contacts in the industry, we can offer tailor-made solutions for each of our clients.

Technology and Consulting

At Icon Group, our commitment to excellence has led us to provide our partners with a large team of consultants who collaborate in the definition of the commercial strategy, elaboration of the action plan and its follow-up to increase efficiency, productivity and performance. In addition, we add value through the customized application of innovative and groundbreaking methodologies, tools and technologies, based on our real experience in more than 50 projects.

  • Omnichannel CRM
  • Virtual Tour Platform
  • Digital Transformation Consulting
  • Digital customer profile

 

OMNICANAL CRM

Our omnichannel CRM platform enables complete and personalized customer relationship management across multiple channels.

Thanks to it, we can obtain valuable customer information and adapt our sales and marketing strategy to achieve the best results.

Virtual Tour Platform

The pandemic has changed the way companies relate to their customers and partners.

For this reason, at Icon Group we offer a virtual visit platform that allows our consultants to conduct virtual visits with clients, thus reducing costs and travel time.

Digital Transformation Consulting

In an increasingly digital environment, it is essential for companies to adapt their processes and strategies to new technologies.

Our digital transformation consultants can help Icon Group’s partners optimize their processes and adapt to new market requirements.

Digital customer profile

At Icon Group, we have advanced tools for the creation of digital customer profiles.

This information allows us to better understand our customers and customize our commercial strategy to achieve the best results.

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ABOUT US

At icon Group we work to provide the maximum value to each of our clients. It is not enough to be the best; surpassing ourselves through continuous improvement is the real goal.

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