Icon Group promotes to doctors (primary care and specialties), hospitals and pharmacies with on-site teams always supported and reinforced, in an exclusive and pioneering way, by the rest of the available channels: telephone and digital (e-mail, web, mobile and social networks).
In addition, we develop a multi-channel marketing action that includes F2F, Hybrid, Remote, MSL and KAM, which allows us to adapt to the specific needs of each client and offer personalized and effective attention at all times.
Medical Promotion F2F (Face-to-Face)
Face-to-face medical promotion is a fundamental part of the new omni-channel paradigm, perfectly complementing the other channels through the creation and maintenance of strong relationships with healthcare professionals.
At Icon Group we focus on helping our clients to market their products through multi-channel strategies, innovative methodologies and the use of new technologies. We offer commercial services based on different management formulas and patient support programs 4.0 with presence in more than 20 countries in Europe and America.
Hybrid Medical Promotion
It is a new form of medical visit that allows healthcare professionals to interact with pharmaceutical industry sales representatives in a flexible and consensual manner.
Hybrid Medical Promotion is composed of several channels that allow teams of professionals to combine face-to-face (traditional) care with remote (state-of-the-art) care.
Remote Medical Promotion
Remote medical promotion is a way to reach clients without geographical limitations and with a considerable increase in the number of impacts.
This service is a cost-effective way to increase sales and brand awareness. In addition, it can be used as a single channel or as a complement (with the other channels) to face-to-face customer service teams.
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